(02nd May, 2017 Email)
Marketing is all about persuading people into buying.
Daygame is all about persuading girls into buying what you have to offer
Take ‘The Law Of The Ladder’ as an example.
This law states that there is a ‘ladder’ in every persons mind, and all their different options occupy one ‘rung’ of this ladder. With most important on the top, least important on the bottom and so on.
A (smart, which is hard to find) marketer will tell a company to analyse where they stand on the “ladder” in a buyers mind.
Let’s look at rent-a-cars for a minute
In the U.S. “Hertz” has traditionally been the number one brand, while ‘Avis’ lagged in the number two spot.
Avis’ advertising campaigns used to try and convince buyers that they were number one with the slogan:
“Finest in rent-a-cars”
But buyers knew otherwise and rejected this idea.
Then Avis had a stroke of genius and started to comply with this ‘law of the ladder’.
They accepted their position as number two, and advertised around it:
‘Avis is only No. 2 in rent-a-cars. So why go with us? We try harder.”
Avis suffered from 13 years of losses. Then with this single advertising campaign, Avis created HUGE profits. Only after they finally accepted and worked with their number two position on the ladder.
In a sliiiiightly altered form.
First, you sir, need to consider where you WANT to stand on a girl’s “ladder”.
Do you want to be her boyfriend? Her gay best friend? Her casual fuck-buddy? Possibly even her semi-casual “friends with benefits” type dude?
Second, you have to assess which of these options are already taken, and which are easiest to obtain.
Does she already have a boyfriend? Well it’s going to be a lot harder to claw her away from him. But meeting up for 2 nights a month for a fuck-buddy may be quite achievable.
Third, you must convey your ‘choice on the ladder’ to the girl through your actions – ALWAYS.
Say you pick ‘rung three’, the Fuck Buddy.
You need to be scarce with your contact. Your text conversations must remain short and distant. She *probably* won’t be sleeping over very many times, simply ‘get in and get out’. (Sexy metaphor). You see her sparsely and with the single intention of fucking each other’s brains out. No getting drinks/meals together in the city.
How about rung number two? The friends with benefits dude.
Here you may let the girl sleep over after sexy times. You may even take her for a drink occasionally (though she pays equally). Once or twice a month, you could consider doing something, besides sex, with her – possibly the beach.
She sees you as ‘rung number three – the fuck buddy’ and you act exactly like ‘rung number three – the fuck buddy’ should.
You don’t confuse the poor, simple-minded creature by buying her chocolates and balloons and dinners. If you do, suddenly you have become “Avis” from above, trying to tell everyone that you are the ‘finest in rent-a-cars’ when you’re NOT.
Now, what if you want to be the gay best friend?
How the hell should I know?
Go and ask some poor bastard that doesn’t receive these daily email tips, they may be able to help you.
Us guys, we’re too cool for that bottom rung on the ladder.
Check out how I position myself as rung number three, the casual fuck buddy with a gorgeous, busty, exotic Norwegian chick here:
See you tomorrow,